The Goldmine Showroom is a specialist building supplies showroom located in Richmond. A large warehouse space, the space is managed by creating intimate, product specific zones to showcase clusters of product.
Simple, honest materials are used and the existing structure was highlighted. Black is used as the highlight edges to create definition and contrast. Plywood floors contrast with prefinished laminate panels in a modular system that allowed displays to be not only easily updated but easily relocated.
Project specific lighting was used to ensure that each display was highlighted rather than mass general lighting. Warm light was used to reinforce a premium feel to the product, and concentrated to highlight each specific display.